Search Engine Packages
Pay-Per-Click (PPC) Campaign Management
Pay-Per-Click marketing campaigns are designed to gain customers through the sponsored links that appear on the Google, Yahoo, and Bing search networks. Unlike traditionally marketing efforts, PPC ads are targeted at people searching the Internet for a specific reason. PPC campaigns can provide an excellent ROI for dealers when the advertising goals are managed efficiently. Our campaigns are managed by Qualified Google Adwords Professionals who have years of experience achieving success.
Benefits of having XIGroup manage your online marketing efforts include:
Customizing a PPC Campaign for Your Dealership's Goals
XIGroup will help you determine your goals and then perform the keywords research necessary as well as create targeted ads for your local and regional customers.
Tracking the Leads Generated By the Campaign
Monthly reports are available to help you monitor the success of campaigns. The conversion reports will help you understand the profile of your customers as well as tracking them from the initial search to driving off your lot.
Ongoing Campaign Improvements
XIGroup will analyze the performance of the entire campaign and make the necessary changes. Constantly adapting to changes from the search engines allow dealers to improve their ROI.
Search Engine Optimization
Search Engine Optimization (SEO) is the process by which your website is enriched to improve its ranking in the natural or organic results of popular search engines like Google, Yahoo, and Bing. SEO is constantly evolving as the search engines develop more complex algorithms to provide each Internet user with the best search experience. Optimizing car dealers' websites is both a science and an art. XIGroup is always developing new tactics to keep our dealers ahead of the curve.
Our SEO strategy is a mixture of software and content updates designed to boost your search engine visibility and rankings.
- Analysis and updates to Title Tags, Descripyion Meta Tags, and Alt Tags
- Keyword research and integration
- Custom, optimized content
- Software updates to help search engines better find and index Vehicle Inventory
- Link Building
- Model Landing Pages within your website for each of the models your manufacturer sells. These pages include photos of the model, content about the model's features and accolades, dealership and geo-specific content, and listings pulled from your in-stock inventory.
- Reports to help you track where your customers come from and how your site ranks on major search engines
